BUDWEISER x FIFA World Cup Qatar 2022™

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BUDWEISER Summer x Vietnam for FIFA World Cup Qatar 2022™

With FIFA World Cup being the pinnacle of one nation’s football journey, Vietnam football national team has progressed since 2018 towards this destination.

Now that the door to that dream was closed as Vietnam football team didn't beat the qualifying round, how can one keep up their optimism for this daring dream for the future?

THE BACKGROUND:

Budweiser - the official beer sponsor of the World Cup for the last 36 years, would like to continue fueling Vietnamese football fans' optimistic spirit towards the FIFA World Cup in 2022. The brand offers exclusive tickets to the final match, along with the endorsement from one of the talented footballers of the national team: Nguyen Hoang Duc.

THE IDEA:

When our dreams are brewed, we will definitely make them come to life.

With Budweiser to fuel our optimism, the Vietnamese’s dream of reaching to FIFA World Cup will come true.

THE FILM:

Using the tunnel as the means to carry the dream to FIFA World Cup, Hoang Duc leads the young crowd who shares the same energetic spirit. Together, we get closer to our dream.

THE KEY VISUAL:

Leveraging on the shape of the tunnel, we twist it into the logo of Budweiser so we can imply that: Whether you're outdoors or at home with your best buds, Budweiser will take you to the celebratory atmosphere, as if you are spectating the FIFA World Cup right at the museum in Qatar.